About us
Securing Supply Chain Continuity for Saudi Arabia’s Hospitality & Healthcare Sectors.
Saudi-Based Hotel Supplies Supplier with China Factory Strength
Sooft Touch is a Saudi Arabia-based hotel supplies company serving the hospitality industry with reliable, practical, and cost-effective procurement solutions.
We specialize in hotel guest amenities, hotel toiletries, hotel slippers, dry amenities, linens and towels, inroom appliances, housekeeping products, janitorial supplies, and customized hotel supply solutions.
We specialize in hotel guest amenities, hotel toiletries, hotel slippers, dry amenities, linens and towels, inroom appliances, housekeeping products, janitorial supplies, and customized hotel supply solutions.Our business is built on a strong supply chain foundation: our own factory resources in China, local company operations in Jeddah, two large warehouses in Saudi Arabia, and a small local production facility. This combination allows us to support hospitality buyers with factory-direct sourcing, local stock availability, faster delivery, and flexible customization.
Mission/Vision
Mission
To provide hotels and hospitality businesses with reliable, high-quality supplies that support smooth operations and better guest experiences.
Vision
To become the most trusted one-stop hospitality supplies partner in Saudi Arabia and beyond.
PILLARS OF EXCELLENCE
Premium Hospitality Supply Expertise
We provide carefully selected hotel supplies including guest amenities, slippers, linens, towels, appliances, housekeeping and janitorial solutions designed to support comfort, quality and daily hotel operations.
Certified Medical Precision
Our specialized healthcare division produces certified, anti-microbial, and bleach-safe medical apparel, patient gowns, and ward bedding that comply strictly with international infection control guidelines and rigorous thermal disinfection cycles.
Factory-Direct Value & Local Availability
With direct sourcing strength and ready stock support in Saudi Arabia, we help hotels get reliable products, competitive pricing and faster supply when it matters most.
Industrial Wash Cycles Tested
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SASO & SFDA Compliance
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Major Saudi Cities Covered
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What Our Client's Says
Excellent Sourcing for Red Sea Infrastructure
Abdulrahman Al-Saddiri
Director of Procurement & OS&E
Uninterrupted Supply During Peak Umrah Surge
The pre-boxed 50-set packs made room staging incredibly fast for our housekeeping teams. The quality of the branded soaps and shampoos is excellent.
Tareq Bin Mohammed
General Operations Manager
True Industrial Durability and Longevity
Not only did our guests appreciate the eco-conscious shift, but the packaging design looks premium on the counter. Their local warehousing inside KSA means we get restocking orders within days instead of weeks.
Fatima Al-Ghamdi
Corporate Executive Housekeeper
True Industrial Durability and Longevity
Not only did our guests appreciate the eco-conscious shift, but the packaging design looks premium on the counter. Their local warehousing inside KSA means we get restocking orders within days instead of weeks.
Fatima Al-Ghamdi
Corporate Executive Housekeeper
Our Clients
Soft Touch delivered flawless cornstarch PLA amenities and stone-paper packaged kits on time. Their OEM customization process allows us to maintain our luxury identity seamlessly.