Soft Touch respects your privacy and is committed to protecting the personal and business information you share with us through our website, contact forms, WhatsApp, email, social media platforms, advertisements, and other communication channels.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and how you can contact us regarding your information. By using our website or submitting an inquiry to Soft Touch, you agree to the practices described in this Privacy Policy.

1. Who We Are

Soft Touch is a Saudi Arabia-based hotel supplies company serving hotels, resorts, furnished apartments, hospitality distributors, wholesalers, project buyers, and other B2B customers in Saudi Arabia and the GCC. We provide hotel guest amenities, hotel toiletries, hotel slippers, linens and towels, hotel appliances, housekeeping supplies, janitorial products, and customized hotel supply solutions.

2. Information We May Collect

When you visit our website or contact us, we may collect the following types of information:

Information You Provide Directly

1. Your name
2. Company name
3. Job title or department
4. Email address
5. Phone number or WhatsApp number
6. Country, city, or delivery location
7. Product inquiry details
8. Quantity requirements
9. Custom branding requirements
10. Any message, document, or information you choose to send us

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, such as:

1. IP address
2. Browser type
3. Device type
4. Pages visited
5. Time spent on the website
6. Referral source
7. General website usage data

This information helps us understand how visitors use our website and improve our marketing, website experience, and customer service.

3. How We Use Your Information

We use the information we collect for legitimate B2B business purposes, including:

• Responding to your inquiries
• Preparing quotations
• Checking product availability
• Communicating with you by phone, WhatsApp, email, or social media
• Understanding your hotel supply requirements
• Providing product recommendations
• Processing business requests and orders
• Improving our website, services, and marketing campaigns
• Following up on leads generated from LinkedIn, Meta, Google, or other advertising platforms
• Sending relevant business updates, offers, catalogs, or product information when appropriate
• Maintaining internal sales and customer records

We do not sell your personal information to third parties.

4. Lead Forms, Advertising, and Social Media Inquiries

We may collect inquiry information through advertising platforms such as Meta, Facebook, Instagram, LinkedIn, Google, or other online channels. When you submit a form through our advertisements or website, the information you provide may be used by Soft Touch to contact you regarding your inquiry, quotation request, product requirements, or related hotel supply solutions.

By submitting your information through our website, advertisement, WhatsApp, or social media form, you agree that Soft Touch may contact you using the contact details you provided.

5. WhatsApp, Email, and Business Communication

As a B2B hotel supplies company, we may contact customers and potential customers through WhatsApp, email, phone calls, or social media messages. We may use these channels to:

• Reply to your inquiry
• Send quotations
• Share product catalogs
• Confirm product details
• Follow up on business discussions
• Share relevant product updates or offers

You may request to stop receiving promotional or follow-up messages from us at any time by contacting us directly.

6. Cookies and Tracking Technologies

Our website may use cookies or similar technologies to improve website performance, understand visitor behavior, and support online advertising activities. Cookies may help us:

• Analyze website traffic
• Understand which pages are useful to visitors
• Improve website content
• Measure advertising performance
• Support remarketing or retargeting campaigns

You can control or disable cookies through your browser settings. Please note that some website features may not function properly if cookies are disabled.

7. Third-Party Tools and Platforms

We may use third-party platforms and tools to operate our website, advertising, analytics, communication, and customer management activities. These may include, but are not limited to:

• Website hosting providers
• Analytics tools
• Meta/Facebook/Instagram advertising tools
• LinkedIn advertising tools
• Google advertising or analytics tools
• WhatsApp communication
• Email service providers
• CRM or lead management tools

These third parties may process information according to their own privacy policies and terms. We only use such tools for business, marketing, analytics, communication, and service improvement purposes.

8. How We Share Information

We may share your information only when necessary for business operations, such as:

• With internal team members responsible for sales, quotations, logistics, or customer service
• With trusted service providers who help us operate our website, advertising, communication, or business systems
• With logistics or delivery partners when needed for order processing
• When required by law, regulation, or legal process

We do not sell, rent, or trade your personal information to unrelated third parties for their independent marketing purposes.

9. Data Retention

We keep inquiry and business communication information for as long as necessary to manage customer relationships, respond to inquiries, prepare quotations, process orders, maintain business records, and comply with applicable legal or accounting requirements. If your information is no longer needed, we may delete, anonymize, or securely archive it.

10. Data Security

We take reasonable steps to protect your information from unauthorized access, misuse, loss, disclosure, alteration, or destruction. However, no website, online platform, email system, or internet transmission is completely secure. Therefore, we cannot guarantee absolute security of information transmitted online.

11. Your Rights and Choices

Depending on applicable laws, you may have the right to:

• Request access to the information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Withdraw consent for marketing communication
• Ask us to stop contacting you for promotional purposes

To make such a request, please contact us using the contact details below.

12. International Business Communication

As Soft Touch works with suppliers, partners, and customers in different countries, your business inquiry information may be processed or communicated across borders when necessary for quotation preparation, sourcing, production, delivery, or customer service. We take reasonable steps to ensure that such information is handled responsibly and only for legitimate business purposes.

13. Children’s Privacy

Our website and services are intended for business users and are not directed to children. We do not knowingly collect personal information from children.

14. Links to Other Websites

Our website may contain links to third-party websites, social media pages, or external platforms. We are not responsible for the privacy practices, content, or policies of those third-party websites. We encourage you to review their privacy policies before providing any information.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, advertising activities, legal requirements, or data practices. The updated version will be posted on this page with a revised effective date.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us: